After Tao Mu returned to Beijing, he directly asked the post-production team of “The Great Wall of Flesh and Blood” to edit these videos into documentary form.
Starting from now to September 28, there was still more than a month until the official launch of “The Great Wall of Flesh and Blood”. Basically about five weeks. Taking into account the browsing habit of netizens who adhered to “too long to watch”, Tao Mu divided the documentary into five parts, each of ten minutes, respectively introducing the Sichuan Army, the Yunnan Army, the Guangxi Army, the Guangdong Army and other combat troops’ history as well as veteran interviews. Tao Mu also had the post-production team search for historical clips of the relevant battles to be included in the documentary.
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In addition, Tao Mu also launched an online literary essay activity called “Dialogue 1937”. Though called a literary essay, netizens were actually just invited to publicize the heroic deeds of their elders who participated in the war. The activity was not limited to text, whether it was old photos or other materials, all were allowed to be submitted then voted on by netizens. The first place winner would receive a prize of 10,000 yuan. The second place winner would be awarded 5,000 yuan, and the third to tenth place would be awarded 1,000 yuan.
The time for the awarding of the awards was set at 10:00 am on October 1, 2009, which was also the time when the military parade for the 60th anniversary of the founding of the People’s Republic of China began.
In fact, Tao Mu also had an idea in his mind, that was, he wanted to organize a large-scale tour group, so that the veterans of the Second Sino-Japanese War could also go to Beijing to watch the military parade of the 60th anniversary of the founding of the People’s Republic of China, and then a day trip to the Great Wall and the Forbidden City.
Tao Mu shared this idea with the top management of FlyNews.com, as well as the production team of “The Great Wall of Flesh and Blood”. Everyone agreed with Tao Mu’s idea. Director Zhou Hong and other members of the production team directly expressed their willingness to help with travel expenses and accommodation expenses.
Meng Qi also felt that Tao Mu’s idea was very good. However, exactly how to carry it out was a long-term discussion. Meng Qi thought it was best to communicate with the relevant departments. So Tao Mu then entrusted this important task to his Xiao Qi Dad.
The broadcast time of the first documentary part was selected to be on August 24th.
This day was a Saturday, an off day for both college students and office workers. However, Tao Mu’s itinerary was quite full.
At 9:30 in the morning, just one week before the start of the new semester, the online shopping platform LiTao.com, which Tao Mu and Li Xiaoheng had been preparing for, was officially launched alongside the half-month long “School Season” full discount promotion. The homepage of LiTao.com also included the news that the urban fashion business war idol drama “Fashion Storm” with the creation of LiTao.com as the story background would be broadcast on Mango TV at 10 o’clock in the evening. A week ago, the opening screen of FlyNews.com became the cover poster of “Fashion Storm”, which printed the broadcast time of the TV series and the promotion news of LiTao.com.
At the same time, Tao Mu and Li Xiaoheng also had to attend a press conference jointly organized by FlyNews.com and Xiaoheng Capital.
At 10:30 in the morning, the press conference ended. The first promotion video of “Second Sino-Japanese War Documentary: The Veterans Does Not Die” was officially uploaded to BulletScreen.com, and at the same time, the relevant link was placed at the top of the homepage of FlyNews.com. Alongside the “Dialogue 1937” activity call for action.
At 8 o’clock in the evening, the variety show with the highest ratings on Mango TV was broadcast. Tao Mu brought the younger cast members from the two crews of “Fashion Storm” and “The Great Wall of Flesh and Blood” to promote the two dramas at the same time. At ten o’clock in the evening, the variety show ended. Immediately following was the weekly drama “Fashion Storm” was officially launched at the ten o’clock slot.
“…..The schedule arrangement is indeed very tight.” At nine o’clock in the morning, in the backstage of the press conference venue, Li Xiaoheng looked at the dense schedule recorded in Tao Mu’s notebook and couldn’t help asking: “There are so many things to do, why not spread it out?”
“In order to make a clear contrast. While improving the happiness of netizens, try to maximize publicity as much as possible.” Tao Mu closed his eyes and rested. He had been too busy with work recently and barely slept much.
Li Xiaoheng, who had minored in psychology, followed Tao Mu’s train of thought, and also realized Tao Mu’s motive.
Using the method of interviewing veterans to make documentaries of the Second Sino-Japanese War to tell the audience that peace and prosperity did not come by easy, and at the same time promote the drama “The Great Wall of Flesh and Blood”. This would make the audience look forward to a TV series that could truly reflect the history of the Second Sino-Japanese War. Initiating the “Dialogue 1937” activity would inspire netizens to recall the past, and at the same time, let them know to visit LiTao.com, which would be launched soon, as well as the upcoming fashion idol drama “Fashion Storm”. Let netizens truly feel the convenience brought by the development of the Internet, while also guiding netizens to face the most luxury indulgent fashion circles and entertainment circles, and then connect the topic to the Second Sino-Japanese War documentary. Informing everyone who lives in the modern present in the most sensational way that the reason why we could have a happy life today where we were free to fool around on the Internet was because in those hard times, there were countless revolutionary heroes who sacrificed their lives to make modern peace and prosperity a reality.
Considering that there was still more than a month between now and the National Day, that was to say, this joint promotion could last for at least more than a month. Judging from FlyNews.com’s current publicity, if Meng Qi could really make that happen, then in a month, the publicity would reach an incredible climax. By then, whether it was “The Great Wall of Flesh and Blood”, “Fashion Storm”, or LiTao.com, they would all definitely become household names.
As expected of the most anticipated business genius in the eyes of his peers. The joint promotion planned by Tao Mu could almost be included in the textbook as a classic case.
Li Xiaoheng touched his chin and thought for a while, then suddenly said, “Actually, we can also establish a charity fund for war veterans. What do you think?”
In the past few days, Li Xiaoheng often went to the headquarters of FlyNews.com to pick up Tao Mu, and he also saw Tao Mu overseeing the post-production team of “The Great Wall of Flesh and Blood” work on the documentary. He learned that the current situation of many war veterans was not very good. Xiaoheng Capital donated to charity every year. Last year, together with FlyNews.com, they had set up the Orphan Education Fund and the Elderly Charity Fund. This year, they could set up a charitable fund for veterans.
When Tao Mu heard this, he subconsciously responded: “That’s exactly what I had in mind. In fact, I originally wanted to donate all the proceeds from “The Great Wall of Flesh and Blood” to set up a charity fund for war veterans. It’s just that I’m not the only investor in this TV series. As for how to decide, it must be discussed with you and the people at Longteng. Though I didn’t expect you to bring it up first.”
Tao Mu considered himself to be a profiteering business man. But no matter how indifferent and greedy you are, some things would still be able to touch and shock you. Therefore, the ancients would say a gentleman should keep personal virtues when poor and benefit the public when successful. Tao Mu couldn’t do much by himself. But within the scope of his ability, Tao Mu was also willing to find a balance between good deeds and business interests. And to be honest, Tao Mu now owned all the shares of FlyNews.com and 5% of the shares of Xiaoheng Capital, and the dividends he earned from the international financial market every month totaled more than one million dollars. So in contrast, he really didn’t pay much attention to the revenue shares of “The Great Wall of Flesh and Blood”.
Li Xiaoheng looked at Tao Mu with a warm smile, nodded in agreement, “I have no complaints.”
Tao Mu didn’t react for a while: “Huh?”
Li Xiaoheng repeated patiently: “I mean, if you want to donate all the proceeds of “The Great Wall of Flesh and Blood”, I have no problem. This TV series is about the story of the Second Sino-Japanese War. If the proceeds can help those veterans who survived the war, then it is also quite appropriate. As for Longteng Entertainment, they only invested two to three million yuan in total. I think if you speak with CEO Luo, CEO Luo would not object.”
As long as Luo Xi was not stupid, she would be able to see how much this would improve the positive image of Longteng Entertainment. A mere two to three million yuan investment was nothing to the Luo family.
“And isn’t the chairman of the Luo Group also a former soldier? If nothing else, I think he would support our approach.”
While they were talking, Assistant Jiang walked into the lounge, knocked on the door and reminded, “It’s time, could the two CEOs take the stage?”
Tao Mu and Li Xiaoheng looked at each other and smiled, and got up on stage.
In view of the fact that FlyNews.com had been a hot topic since its establishment. This time, the LiTao.com online launch press conference jointly held with Xiaoheng Capital was not only recorded and broadcast by FlyNews.com, but also related media reporters were also invited. Even some smaller magazines who were not invited also came to attend the conference.
The host of the press conference was Hu Xiang, the male anchor who Tao Mu had recorded a variety show on Mango TV with. This male anchor had always been praised by industry insiders for his good character and high emotional intelligence. Tao Mu’s social skills have always been praised as well. With both sides having amiable intentions, Tao Mu and Hu Xiang maintained a very tacit and friendly relationship. When Tao Mu and the production team went to southern Hunan to make a documentary about Hunan Army veterans, he specially went to see Hu Xiang, a fellow Hunan resident. Hu Xiang also did his best to be a hospitable host, and indeed helped Tao Mu and the production team a lot. He also treated the production team to some of the most authentic foods in the area.
This time LiTao.com held a press conference, Tao Mu naturally invited Hu Xiang over to host the press conference.
Sure enough, Hu Xiang’s witty remarks came one after the other, and the rhythm of this conference was very well controlled. Not only did he explain the various concepts of LiTao.com very clearly, but also made the media reporters in the audience laugh. Especially after Li Xiaoheng, on behalf of Xiaoheng Capital and FlyNews.com, announced the decision to establish the Second Sino-Japanese War Veterans Charity Fund, Hu Xiang pushed the good atmosphere of the press conference to a climax.
An hour later, without anyone even realizing the passage of time, the press conference finally ushered in the final reporters’ question-and-answer session.
Li Xiaoheng, according to habit, when the reporters’ questioning session began, he immediately searched for FlyNews Entertainment reporters in the audience, choosing one to ask the first question.
They were all from the same family. The reporter from FlyNews Entertainment didn’t want to embarrass their boss’s partner. Instead, they directly asked a basic and common question that was of no danger: “Why is this online shopping platform named LiTao.com?”
According to LiTao.com’s public relations manuscript, the correct official answer to this question should be something like “LiTao.com, which symbolizes searching for the products you want with a beautiful mood”. (TN: Li=beautiful, Tao=select, search)
However, when Li Xiaoheng picked up the microphone, don’t know if he was too tired or a circuit got disconnected in his head, but he said, “Because calling it TaoLi doesn’t sound as good.” (TN: taoli=arbitrage)
FlyNews Entertainment reporter: “???” Huh???
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Li Xiaoheng looked at the FlyNews Entertainment reporter’s confused face, and further explained: “Because my surname is Li, and CEO Tao’s surname is Tao. At that time, we went through many similar homonyms. For example, LiTao.com, TaoLi.com, TaoLi.com……and finally, we settled on LiTao.com. It’s your CEO Tao who drew the lot and got LiTao. So you should be asking him this question instead.”
Tao Mu who was minding his own business: “…..”
Media reporters who were expressionless and silent: “…..”
Employees of Xiaoheng Capital, FlyNews.com and even LiTao.com: “…..”
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